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Rhode Less Traveled: How Hailey Bieber Is Winning the Beauty Race
*not sponsored, just a fan* Hailey Bieber’s Rhode isn’t just another celebrity beauty brand—it’s a marketing case study on how to do it...

Kat Medgyesy
Nov 26, 20245 min read


The Airport Tray Aesthetic: Reflections on Gen Z’s Visual Storytelling
In an era where personal branding reigns supreme, the “airport tray aesthetic” has emerged as a new trend among Gen Z creators. Travel to...

Kat Medgyesy
Sep 25, 20242 min read


Lights, Camera, Blockchain: NFTs' Potential to Disrupt the Entertainment Industry
What if Hollywood hits of the future weren’t financed by studios, but by you?

Kat Medgyesy
Sep 21, 20245 min read


Skate into Luxury: The Hypothetical Brand Collaboration of YSL x Vans
YSL and Vans are two iconic brands that, while operating in different spheres, are remarkably well-positioned for a collaboration.

Kat Medgyesy
Sep 14, 20246 min read


Question for the Culture: When Did We All Become Demure Brats?
Let’s set the record straight- are you really a 365 party girl, or is it the 24-7 assault and allure of social media?

Kat Medgyesy
Aug 23, 20244 min read


Celebrity Brands in the Digital Age: How Media Literacy is Reshaping Hollywood
“This is not looking good for her” I heard a woman say as I was seated for dinner this week.

Kat Medgyesy
Aug 23, 20246 min read
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